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(5 points) Identify the marketing mix in the following description: Rosa Alvarez markets 23 different varieties of salsa in 8-ounce and 12-ounce bottles at supermarkets in the southwestern United States. She does not sell her products in Canada or Mexico. The salsa is made from fresh, local ingredients. The 8-ounce bottle sells for $5.95, and the larger size sells for $7.95. The cost per bottle is $3.95 and $5.95, respectively. Periodically, Rosa sets up a table in one of the marketplaces that carries her salsa brand and offers customers a sample. Rosa recently received considerable publicity in the news for being a competitive marathoner. After identifying the marketing mix, briefly describe how Rosa might employ socially responsible marketing in her business. List and bullet points are acceptable.
(9 points) Perform a SWOT Analysis on a company of your choosing. Start by naming the firm or organization so I know who you are talking about. (You can pick any organization other than Collette and King’s College). Then, list at least 2 items under each category and classify the categories of the SWOT as internal or external to the firm. List, bullet points, or a figure are acceptable.
(6 points) Using the company that you just discussed in your SWOT Analysis, think about the future of the industry and pick one of the product / market expansion strategies we have discussed in class (there are 4 possibilities – choose one). Write in paragraph form. Be specific and professional. Sell me on your selected strategy.
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