17 July 2017, Comments Comments Off on Hindustan Unilever and prenatal care market case

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Question description
After you read the case, do the following tasks:
Conduct a SWOT analysis for Hindustan Lever prenatal product.
Review the political, economic, technical, social factors that are relevant to this case.
Explain whether Hindustan Unilever should enter the prenatal care market, using the analysis provided in the case study to support your answer.
Analyze if Dove as a brand fits into the prenatal care market space based on the evidence provided in the case.
Assuming Unilever decides to enter the market, recommend a segmentation, targeting, positioning strategy, and product strategy.
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