18 July 2017, Comments Comments Off on Comparing Ads in Magazines

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Question description
Compare the ads of 2-3 minority-targeted American magazines (Latina & VANIDADES) and 2-3 mainstream American magazines (Marie Claire & Vogue) for the month February 2017.
You are comparing ads targeting ONE minority group (in this case, Hispanic market) vs. those for the general market.
Describe the history, purpose, characteristics of the minority magazines of your choice.

Analyze ALL the ads (number of ads, percentage of what product category, models of different race/ethnicity, major/supporting/marginal role, business/home/outdoor setting, skin tone, gender, celebrity, etc).

Discuss the similarities and differences between the ads in minority-targeted magazines and those in the general market magazines. Insert or attach the specific ads when describing your findings.
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